Web Business Engineering: Using Offline Activities to Drive Internet Strategies

Web Business Engineering: Using Offline Activities to Drive Internet Strategies
ISBN-10
020160468X
ISBN-13
9780201604689
Category
Computers / Electronic Commerce
Pages
219
Language
English
Published
2001
Publisher
Addison-Wesley
Author
Nick V. Flor

Description

As a Web development professional, you have significant knowledge of Internet and Web technologies, but what do you know about business strategy? You can produce a Web site that incorporates eye-catching graphics and sophisticated features, but does it truly serve the organizations needs? Web Business Engineering is your bridge from technical understanding to business savvy. Web practitioners and entrepreneurs will learn to approach the Web as a technology that serves business needs, not a technology in search of a business need. This book shows you, step-by-step, how to identify those needs and then create a profitable Web site that truly adds value to the business. The author presents a new methodology--web business engineering--that combines business concepts with engineering-strength design and analysis techniques. He demonstrates how to use this methodology to analyze an organizations offline needs, determine where the Web opportunities lie, and create an effective online solution. You will find coverage of such topics as: *Business 101--idea-to-product--marketing, sales, and support *How information supports the value chain for physical and knowledge-based products *Competiti

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