Putting Your Small Business on the Web
- ISBN-10
- 0201717131
- ISBN-13
- 9780201717136
- Pages
- 220
- Language
- English
- Published
- 2000
- Publisher
- Peachpit Press
- Author
- Maria Langer
Description
In an increasingly sophisticated e-commerce market, it's important to realize that just because your small company has a Web site, it doesn't mean that customers are going to start throwing cash your way. Designed for small businesses that want to expand their presence on the Web, Putting Your Small Business on the Web will empower small business owners by taking the mystery out of the Internet and Web publishing. It will explain, in plain English, what the Web can and can't do for them, and how they can use it as an effective marketing tool. In Maria Langer's friendly, conversational style, this book addresses the costs of building a Web site and how businesses can save money with a do-it-yourself approach. Included are numerous case studies of small business Web sites, and how they did or didn't succeed. This is not for people who want to set up online stores or build Web-based businesses, but for those who want to use the Web as a marketing tool for an existing, traditional business.
