Focus Groups: Supporting Effective Product Development
- ISBN-10
- 0203302745
- ISBN-13
- 9780203302743
- Series
- Focus Groups
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2002-11-14
- Publisher
- CRC Press
- Author
- Joe Langford
Description
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for
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Other editions
-
- 2020-04-17
- 277 pages
- Ebook
- Myers Education Press
-
- 2020-03-16
- 175 pages
- Paperback
- Myers Education Press
-
- 2016-11-25
- 148 pages
- Ebook
- Routledge
-
- 2014-08-14
- 373 pages
- Paperback
- SAGE Publications
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