Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data

Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
ISBN-10
0203496906
ISBN-13
9780203496909
Category
Business & Economics
Pages
383
Language
English
Published
2003-05-28
Publisher
CRC Press
Author
Bruce Ratner

Description

Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses. Statistical Modeling and Analysis fo

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