Guide to Graphic Design
- ISBN-10
- 0205253105
- ISBN-13
- 9780205253104
- Category
- Art
- Pages
- 360
- Language
- English
- Published
- 2013-01-09
- Publisher
- Pearson College Division
- Authors
- Scott W. Santoro, Emily Santoro
Description
Learn to Conceptualize, Create, and Communicate in Graphic Design An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. BRIEF TABLE OF CONTENTS: Preface. Virtual Crit Wall, Dear Reader and Features. Chapter 1 About Graphic Design. Chapter 2 A Brief History of Graphic Design. Chapter 3 Graphic Design Concepts. Chapter 4 Researching a Graphic Design Project Chapter 5 Generating Ideas. Chapter 6 The Elements and Principles of Form. Chapter 7 Type and Typography Chapter 8 Proportion Systems: Grids and Alignments. Chapter 9 Concepts in Actions. Chapter 10 Visual Coding: Loading Form with Meaning. Chapter 11 Interactions and Motions Design. Chapter 12 Becoming a Designer. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here's how: Personalize Learning — MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking – Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution. Engage Students – Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. This Book a la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalized their book by incorporating their own notes and taking the portion of the book they need to class – all at a fraction of the bound book price.
Get the book
Other editions
Similar books
-
Blue Book of Art Values: Artists & Their Works from Around the World
By William Edwin DayBlue Book of Art Values: Artists & Their Works from Around the World
-
New Deal Art in Alabama: The Murals, Sculptures and Other Works, and Their Creators
By Anita Price Davis, Jimmy S. EmersonPeter Jennings and Todd Brewster, The Century (New York: Doubleday, 1998), 154. 8. Time-Life Editors, This Fabulous Century, Vol. IV, 23. 9.
-
The World of Bob Timberlake
By Bob TimberlakeOffers a selection of eighty-seven full-color reproductions of Timberlake's paintings, with an introduction by the painter
-
The Art of the Hollywood Backdrop
By Karen L. Maness, Richard M. IsackesTHE FERRELL BROTHERS, WILBUR AND WARREN , in their own words "were not known as singular artists but a duo." Wilbur began his career as a motion picture ...
-
John Singer Sargent and His Muse: Painting Love and Loss
By Karen Corsano, Daniel WillimanAdelson, Warren, “John Singer Sargent and the 'New Painting,'” in Stanley Olson, Warren Adelson, and Richard Ormond, Sargent at Broadway: The Impressionist ...
-
The Art of the Hollywood Backdrop
By Karen L. Maness, Richard M. IsackesThis is a rich undiscovered history—a history replete with competing art departments, dynastic scenic families, and origins stretching back to the films of Méliès, Edison, Sennett, Chaplin, and Fairbanks.
-
Chaos and Cosmos: On the Image in Aesthetics and Art History
By Karen LangThrough careful research, Carol Gibson-Wood exposes the mythology surrounding the Morellian method, especially the mythology of the coherence and primacy of his method of attribution. She argues that it “could also be said that Berenson ...
-
Writing on the Wall: Graffiti and the Forgotten Jews of Antiquity
By Karen B. SternGibson translates from the Phoenician: “Beware! Behold, there is disaster for you ... !” (SSI 3, no. 5=KAI nr. 2). Examples from Cyprus include SSI 3, no. 12=KAI nr. 30. Gibson's translation of the Phoenician reads (SSI 3, ...
-
Vital Forms: American Art and Design in the Atomic Age, 1940-1960
By Brooke Kamin Rapaport, Kevin Stayton, Brooklyn Museum of ArtExamines the emergence of abstract organic forms and their assimilation into the popular arts and culture of American life from 1940-1960, covering advertising, decorative arts, commercial design, and the fine arts.
-
Typography: A Very Short Introduction
By Paul Luna... S. Newman ACCOUNTING Christopher Nobes ADAM SMITH Christopher J. Berry ADOLESCENCE Peter K. Smith ADVERTISING ... ALGEBRA Peter M. Higgins AMERICAN CULTURAL HISTORY Eric Avila AMERICAN HISTORY Paul S. Boyer AMERICAN IMMIGRATION ...