Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis
- ISBN-10
- 0205395678
- ISBN-13
- 9780205395675
- Category
- Language Arts & Disciplines / Communication Studies
- Pages
- 208
- Language
- English
- Published
- 2005
- Publisher
- Pearson/Allyn and Bacon
- Author
- Paul J. Traudt
Description
"Media, Audiences, Effects" teaches students how to evaluate media effects research and better understand the role media play in our everyday lives.
This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.
Features
- Includes summaries of more than 300 articles published since 1990, providing readers with a large body of contemporary research to synthesize, critique, and explore.
- Features research studies in twelve key topic areas including children and advertising, race and ethnic stereotyping, and television and presidential politics, helping students truly engage in topics that affect their lives.
- Includes two introductory chapters (Chapters 2 & 3) on research methods, providing students with tools for analyzing qualitative and quantitative research.
- Provides summaries of current qualitative and quantitative research, allowing students to see different approaches to media inquiry in practice.
Get the book
Similar books
-
Media Audiences
By John L. SullivanThe goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
-
Media Audiences: Effects, Users, Institutions, and Power
By John L. SullivanJansen, S. C. (2008). Walter Lippmann, straw man of communication research. In D. W. Park & J. Pooley (Eds.), The history of media and communication research: Contested memories (pp. 71–112). New York, NY: Peter Lang. Jowett, G. (1976).
-
Media Audiences: Effects, Users, Institutions, and Power
By John L. SullivanThe goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers."--
-
The Handbook of Media Audiences
By Virginia NightingaleThese projects showed that asking audience members to engage in a process which requires some time and reflection ... and media researchers were starting to see what happened when “audiences” were given the opportunities and tools to ...
-
Media And Audiences: New Perspectives
By Karen, Ross, VirginiaL. Carey—Libbrecht and J.A. Cohen). ... M. (2002) Tell me what you want and I'll give you what you need: Perspectives on Indigenous media audience research, in M. Balnaves, T. O'Regan and Sternberg (eds) Mobilising the Audience.
-
Media Audiences
By Marie GillespieVisit the Understanding Media series microsite. â¬SThis book provides a comprehensive, up-to-date overview of research and debate about media audiences, written by some of the leading scholars in the field....
-
Television and New Media Audiences
By Ellen SeiterThe book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, ...
-
Audience Evolution: New Technologies and the Transformation of Media Audiences
By Philip M. NapoliAnyone with a serious interest in the operation of the media industries or popular culture should read this book.
-
Understanding Audiences: Learning To Use the Media Constructively
By Robert H. WicksAmong other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media ...
-
Audience Evolution: New Technologies and the Transformation of Media Audiences
By Philip M. NapoliNapoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution.