Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques
ISBN-10
020592137X
ISBN-13
9780205921379
Series
Public Relations Writing and Media Techniques
Category
Performing Arts
Pages
560
Language
English
Published
2012-06-20
Publisher
Pearson Higher Ed
Authors
Bryan H. Reber, Dennis L. Wilcox

Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

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