Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
- ISBN-10
- 0226389170
- ISBN-13
- 9780226389172
- Category
- Business & Economics
- Pages
- 372
- Language
- English
- Published
- 2003-09-15
- Publisher
- University of Chicago Press
- Authors
- Robert Jackall, Janice M. Hirota
Description
Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.
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Other editions
-
- 2000-07-20
- 333 pages
- Paperback
- University of Chicago Press
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