Sport as a Business: International, Professional and Commercial Aspects
- ISBN-10
- 0230306632
- ISBN-13
- 9780230306639
- Category
- Business & Economics
- Pages
- 263
- Language
- English
- Published
- 2011-05-17
- Publisher
- Springer
- Authors
- S. Soderman, H. Dolles
Description
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
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