Scenario Thinking: Practical Approaches to the Future

Scenario Thinking: Practical Approaches to the Future
ISBN-10
0230306896
ISBN-13
9780230306899
Category
Business & Economics
Pages
192
Language
English
Published
2011-05-03
Publisher
Springer
Authors
G. Wright, G. Cairns

Description

Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.

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