Competitive Strategies: Managing the Present, Imagining the Future
- ISBN-10
- 0230354580
- ISBN-13
- 9780230354586
- Category
- Business & Economics
- Pages
- 272
- Language
- English
- Published
- 2012-11-30
- Publisher
- Springer
- Authors
- E. Valdani, A. Arbore
Description
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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