The Sustainability Effect
- ISBN-10
- 0230508480
- ISBN-13
- 9780230508484
- Category
- Business & Economics
- Pages
- 190
- Language
- English
- Published
- 2005-09-15
- Publisher
- Springer
- Author
- A. Brady
Description
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.
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