Breaking Through: Implementing Customer Focus in Enterprises

Breaking Through: Implementing Customer Focus in Enterprises
ISBN-10
0230514308
ISBN-13
9780230514300
Series
Breaking Through
Category
Business & Economics
Pages
209
Language
English
Published
2004-06-04
Publisher
Springer
Author
S. Vandermerwe

Description

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

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