Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
ISBN-10
023055458X
ISBN-13
9780230554580
Category
Business & Economics
Pages
410
Language
English
Published
2001-09-04
Publisher
Springer
Authors
Philip J. Kitchen, Don E. Schultz

Description

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

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