Strategic Marketing

Description

Strategic Marketing (Second Edition) is a thoroughly revised and restructured textbook. With emphasis on logical sequencing of contents, the new edition is more comprehensive and contemporary. Chapters and sections have been reorganised and new topics hav

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Other editions

• 

  Strategic Marketing

  • 2022-12-31
  • 80 pages
  • Ebook
  • IPR Journals and Book Publishers
• 

  STRATEGIC MARKETING: MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION

  • 2019-07-01
  • 736 pages
  • Ebook
  • PHI Learning Pvt. Ltd.
• 

  Strategic Marketing: Concepts and Cases

  • 2018-07-04
  • 148 pages
  • Ebook
  • Routledge
• 

  Strategic Marketing: Market-Oriented Corporate and Business Unit Planning

  • 2017-09-15
  • 253 pages
  • Ebook
  • Springer