The Broadcast Century and Beyond, Third Edition is a popular history of the most influential and innovative industry of this century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication.
The ability of radio and television to educate, enlighten, and stimulate the contemporary mind is perhaps the most important of all modern technological developments. The Broadcast Century and Beyond, Third Edition, places the communication revolution in a comprehensive chronological context, allowing readers to fully grasp the media's profound impact on the political, social, and economic spheres.
Numerous personal retrospectives from broadcast pioneers, including Garrison Keillor, Julia Child, Norman Corwin, and Steve Allen, add an intimate dimension to this eminently readable narrative. Also included is a current events timeline, which runs throughout the entire length of the book. Featured in the timeline are milestones in radio and television development as well as world events, allowing readers to place the progress of media in a larger historical perspective. Over two hundred illustrations and photographs are provided that reflect the changes and growth of radio and television. The third edition will include a year-by-year presentation of the important media events of the 1990s, as well as a new chapter that presents the upcoming developments for the new century and their probable impact on broadcasting.
The book brings to life the events, people, programmes and companies that made broadcasting a primary form of communication in the United States.
According to Jim Robertson, vice president of Dix Communications, the main personal and professional qualities a station manager should possess are honesty and integrity. As Robertson says, “Everything else is mute without that to start ...
The Radio Station explains how radio stations operate from the inside-out, from technology to operations, and from sales to syndication. It offers an overview of how government regulations effect radio...
This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry.
This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
A streetwise primer on a fundamental broadcast skill. It gives readers the tools to become successful radio salespeople.
This powerful history of broadcasting in the United States goes beyond traditional accounts to explore the field’s important social, political, and cultural ramifications. It examines how broadcasting has been organized...
The new edition of textbook that explains the techniques of advertising, news, documentary, and fiction writing for radio, television, and the Internet. Hilliard (media arts, Emerson College provides examples of...
Organized around issues that map the culture wars of the past and the present moment--poverty, racism, sexism, war, anti-Semitism, and homophobia--this engaging text captures American cultural and social history in cinematic real-time--from ...
Written for students who aim to be professional, wage-earning writers for TV, radio, cable, or related areas such as corporate video, this very successful text stresses the practical side of...