Advertising at War: Business, Consumers, and Government in the 1940s

Advertising at War: Business, Consumers, and Government in the 1940s
ISBN-10
025203712X
ISBN-13
9780252037122
Category
Business & Economics
Pages
283
Language
English
Published
2012-11-05
Publisher
University of Illinois Press
Author
Inger L Stole

Description

Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.

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