Advertising at War: Business, Consumers, and Government in the 1940s
- ISBN-10
- 025203712X
- ISBN-13
- 9780252037122
- Category
- Business & Economics
- Pages
- 283
- Language
- English
- Published
- 2012-11-05
- Publisher
- University of Illinois Press
- Author
- Inger L Stole
Description
Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.
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