E.W. Scripps and the Business of Newspapers
- ISBN-10
- 0252067509
- ISBN-13
- 9780252067501
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 1999
- Publisher
- University of Illinois Press
- Author
- Gerald J. Baldasty
Description
Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class readers, were intended to be advocates for the common people and crusaded for lower streetcar fares, free textbooks for public school children, municipal ownership of utilities, pure food legislation, and many other causes.
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