Readings and Cases in Basic Marketing
- ISBN-10
- 0256057958
- ISBN-13
- 9780256057959
- Category
- Business & Economics
- Pages
- 365
- Language
- English
- Published
- 1987-01-01
- Publisher
- McGraw-Hill/Irwin
- Authors
- Edmund Jerome McCarthy, Andrew A. Brogowicz, John F. Grashof
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