Cases in Marketing Management
- ISBN-10
- 0256204640
- ISBN-13
- 9780256204643
- Series
- Cases in Marketing Management
- Category
- Business & Economics
- Pages
- 665
- Language
- English
- Published
- 1997
- Publisher
- McGraw-Hill/Irwin
- Authors
- Thomas C. Kinnear, Kenneth L. Bernhardt
Description
The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.
Get the book
Other editions
-
- 1995
- 72 pages
- Paperback
- Financial Times/Prentice Hall
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