Consumer Behaviour and Marketing Strategy
- ISBN-10
- 025622529X
- ISBN-13
- 9780256225297
- Category
- Consumer behavior
- Pages
- 526
- Language
- English
- Published
- 1999
- Publisher
- Irwin Professional Publishing
- Authors
- J. Paul Peter, Jerry Corrie Olson, Klaus G. Grunert
Description
This text combines academic rigour with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems of European companies. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receive a balanced treatment. All concepts are viewed from a marketing management perspective. The book also features a glossary, key terms and concepts, and annotated additional reading which covers European and American sources.
Get the book
Similar books
-
Consumer Behavior and Marketing Strategy
By J. Paul Peter, Jerry Corrie OlsonThis work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as...
-
Consumer Behavior in Marketing Strategy
By John A. HowardConsumer Behavior in Marketing Strategy
-
Consumer Behavior: Building Marketing Strategy
By Roger J. Best, Delbert I. Hawkins, Kenneth A. ConeyThis text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
-
Consumer Behaviour: Implications for Marketing Strategy
By Pascale Quester, Cathy M. NealThe text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences.
-
Consumer Behavior & Marketing Strategy
By J. Paul Peter, Jerry Corrie OlsonTakes a strategic look at consumer behavior in order to guide successful marketing activities.
-
Consumer Behavior and Marketing Strategy
By J. Paul Peter, Jerry Corrie OlsonThe authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact.
-
Consumer Behavior: Building Marketing Strategy
By Del I. Hawkins, David L. MothersbaughThis book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book.
-
Buyer Behavior in Marketing Strategy
By John A. HowardThis text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategies and plans can be based upon...
-
Consumer Behavior: Implications for Marketing Strategy
By Del I. Hawkins, Roger J. Best, Kenneth A. ConeyIncludes bibliographical references and index.
-
Sport Consumer Behaviour: Marketing Strategies
By Daniel C. Funk, Kostas Alexandris, Heath McDonaldKyle, G., Absher, J., Hammitt, W. & Cavin, J. (2006). An examination of the motivation–involvement relationship. ... In G. Roberts (ed.), Advances in Motivation in Sport and Exercise, Champaign (pp. 321–357).