Marketing Management: Knowledge and Skills
- ISBN-10
- 0256226334
- ISBN-13
- 9780256226331
- Series
- Marketing Management
- Pages
- 944
- Language
- English
- Published
- 1998
- Publisher
- Irwin/McGraw-Hill
- Authors
- James H. Donnelly, J. Paul Peter
Description
Leerboek over marketing. Met verschillende casussen.
