Marketing Strategy: Planning and Implementation

Description

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.

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Other editions

• 

  Marketing Strategy: A Decision-focused Approach

  • 2003
  • 365 pages
  • Paperback
  • McGraw-Hill/Irwin
• 

  Marketing Strategy: Comprehensive Guide to Contemporary Marketing

  • 2023-06-18
  • - pages
  • Paperback
  • Independently Published
• 

  Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing

  • 2021-05-03
  • 320 pages
  • Ebook
  • Kogan Page Publishers
• 

  Marketing Strategy

  • 2021-03-03
  • 576 pages
  • Ebook
  • Cengage Learning

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