Business Planning: An Approach to Strategic Management

Business Planning: An Approach to Strategic Management
ISBN-10
027303720X
ISBN-13
9780273037200
Series
Business Planning
Category
Business planning
Pages
290
Language
English
Published
1992
Publisher
Financial Times Prentice Hall (a Pearson Education Company)
Authors
Bill Richardson, Roy Richardson

Description

Aims to develop in students the knowledge and expertise essential to co-orduinate business activities and respond to change. Models and theory from the discipline of management science are illustrated using case studies and problem-solving exercises. An ELBS/LPBB edition is available.

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