Perfectly Legal Competitor Intelligence: How to Get It, Use it and Profit from it

Perfectly Legal Competitor Intelligence: How to Get It, Use it and Profit from it
ISBN-10
0273601539
ISBN-13
9780273601531
Category
Business & Economics
Pages
276
Language
English
Published
1993
Publisher
Financial Times Management
Author
Douglas Bernhardt

Description

Competivitive intelligence is the analytical process that transforms disaggregated market and competitor data into accurate, relevant and actionable strategic information about competitors' capabilities, intentions, performance and position.

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