Environmental Marketing Management: Meeting the Green Challenge
- ISBN-10
- 0273602799
- ISBN-13
- 9780273602798
- Pages
- 309
- Language
- English
- Published
- 1995
- Publisher
- Pitman
- Author
- Ken Peattie
Description
This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.
