Marketing in the New Public Sector
- ISBN-10
- 0273616153
- ISBN-13
- 9780273616153
- Pages
- 230
- Language
- English
- Published
- 1995
- Publisher
- Pitman Publishing
- Author
- Lionel Titman
Description
Marketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go about doing so.
