The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers
- ISBN-10
- 0273675206
- ISBN-13
- 9780273675204
- Category
- Business & Economics
- Pages
- 424
- Language
- English
- Published
- 2003
- Publisher
- Pearson Education
- Authors
- Merlin Stone, Alison Bond, Elizabeth Blake
Description
Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.
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