Sports Sponsorship and Marketing Communications: A European Perspective

Description

This book is an essential instrument for all those who are involved in communication of and by means of sports.'Professor Dr Patrick De Pelsmacker, University of Antwerp Key features include: A new conceptual framework of marketing communications in sports (i.e, integration into sport marketing communication). Hands-on approach and transfer of North-American and Australian concepts to the European context. Highlights the theoretical background of interesting cases of sponsorship activites within the domain of marketing communication. Full pedagogy including chapter overviews, teaching objectives, tables and diagrams, mini cases, worked out examples, and comprehensive follow-up cases. For additional student and instructor resources, including weblinks and power point slides, visit www booksites.net/lagae. Wim Lagae is a part-time guest lecturer in sports marketing and sports management at the Faculty of Physical Education at the Catholic University of Leuven in Belgium. He is also part-time Senior Lecturer in Economics and Marketing Communications at the Lessius Business School in Antwerp. The author also lectures on sports marketing at the Vlekho Business School in Brussels.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Similar books

• 

  Sponsorship in Marketing: Effective Communication through Sports, Arts and Events

  By T. Bettina Cornwell

  This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

• 

  Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

  By T. Bettina Cornwell

  This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

• 

  Sports Marketing and the Psychology of Marketing Communication

  By Lynn R. Kahle, Chris Riley

  This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication.

• 

  Sport Sponsorship Insights

  By Mark Harrison, Norm O’Reilly, Gashaw Abeza

  This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from ...

• 

  Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

  By Dos Santos, Manuel Alonso

  Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for ...

• 

  Routledge Handbook of International Sport Business

  By Mark Dodds, Kevin Heisey, Aila Ahonen

  This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law.

• 

  Ambush Marketing in Sports: Theory and Practice

  By Gerd Nufer

  Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.

• 

  Routledge Handbook of Sports Marketing

  By Michel Desbordes, Simon Chadwick, Nicolas Chanavat

  Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and ...

• 

  Sport Public Relations and Communication

  By James Skinner, Maria Hopwood, Paul Kitchin

  This is the first book to explore public relations and communications in the sports industry in a global context.

• 

  Sports Marketing: A Global Approach to Theory and Practice

  By Sean Ennis

  Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product.