The Practice of Market and Social Research: An Introduction
- ISBN-10
- 027369510X
- ISBN-13
- 9780273695103
- Category
- Marketing research
- Pages
- 553
- Language
- English
- Published
- 2006
- Publisher
- Editorial Dunken
- Author
- Yvonne Mcgivern
Description
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
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