Marketing Research with SPSS

Name: Marketing Research with SPSS
Rating: 3 (2 reviews)

ISBN-10: 0273703838
ISBN-13: 9780273703839
Category: Analysis of covariance
Pages: 441
Language: English
Published: 2008
Publisher: Pearson Education
Author: Wim Janssens

Description

This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techniques.

Get the book

Other editions

Marketing Research with SPSS
- 2010-02-22
- 458 pages
- Paperback
- Pearson Higher Ed

Similar books

Marketing Research with IBM® SPSS Statistics: A Practical Guide
By Karine Charry, Kristof Coussement, Nathalie Demoulin
INVALID DATA There are many errors possible during the data entry phase that could result in invalid data points. For instance, a researcher could have ... 12 Getting Started with IBM SPSS Statistics Invalid Data 1.5.2. Selecting Data.
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
By Marko Sarstedt, Erik Mooi
The Process, Data, and Methods Using IBM SPSS Statistics Erik Mooi, Marko Sarstedt ... 0 0 2 2 5 7 .184 1 0 3 3 4 5 .201 0 2 5 4 14 15 .213 0 0 6 5 3 4 .220 0 3 8 6 13 14 .267 0 4 11 7 11 12 .321 0 0 9 8 2 3 .353 0 5 10 9 10 11 .357 0 7 ...
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
By Marko Sarstedt, Erik Mooi
The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output.
Marketing Research with IBM® SPSS Statistics: A Practical Guide
By Karine Charry, Kristof Coussement, Nathalie Demoulin
In an accessible and step by step approach, the authors show readers which statistical procedures to use in which particular situation and how to practically execute them using IBM(R) SPSS Statistics.
Marketing Research with IBM SPSS Statistics: A Practical Guide
By Karine Charry, Kristof Coussement, Nathalie Demoulin
4.2.
Marketing Research Essentials
By Carl McDaniel, Roger H. Gates
Marketing Research Essentials
Marketing Research with SPSS 13. 0
By David A. Aaker
Marketing Research with SPSS 13. 0
Marketing Research
By Carl D. McDaniel, Roger Gates
Real Data, Real People, Real Research Experience what it's like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of...
Marketing Research, Eighth Edition with SPSS Binder Ready Version
By Roger Gates, McDaniel
Marketing Research, Eighth Edition with SPSS Binder Ready Version
Marketing Research with Spss Cd-Rom
By Burns
Marketing Research with Spss Cd-Rom