Simply Marketing Communications
- ISBN-10
- 0273704052
- ISBN-13
- 9780273704058
- Category
- Business & Economics
- Pages
- 410
- Language
- English
- Published
- 2006
- Publisher
- Pearson Education
- Author
- Chris Fill
Description
This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.
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