E-Business and E-Commerce Management: Strategy, Implementation and Practice

ISBN-10: 0273707590
ISBN-13: 9780273707592
Category: Business enterprises
Pages: 663
Language: English
Published: 2007-01
Publisher: Financial Times/Prentice Hall
Author: Dave Chaffey

Description

In the third edition of E-Business and E-Commerce Management, leading authority Dave Chaffey brings the most up-to-date academic thinking and professional practice together in one place.This bestselling text covers all aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

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Other editions

E-Business and E-Commerce Management
- 2003-09-11
- 4 pages
- Paperback
- Financial Times/Prentice Hall
E-business and E-commerce Management: Strategy, Implementation and Practice
- 2007
- 700 pages
- Paperback
- Pearson Education

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