International Marketing and Export Management
- ISBN-10
- 0273713876
- ISBN-13
- 9780273713876
- Series
- International Marketing and Export Management
- Category
- Business & Economics
- Pages
- 740
- Language
- English
- Published
- 2008
- Publisher
- Pearson Education
- Authors
- Gerald S. Albaum, Gerald Albaum, Edwin Duerr
Description
This book comprehensively covers both international marketing and export management. The focus is on marketing decisions and management processes involved in exporting.
Get the book
Other editions
-
- 2005
- 666 pages
- Paperback
- Financial Times/Prentice Hall
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