Consumer Behaviour: A European Perspective
- ISBN-10
- 027371726X
- ISBN-13
- 9780273717263
- Series
- Consumer Behaviour
- Category
- Attitude (Psychology)
- Pages
- 732
- Language
- English
- Published
- 2010
- Publisher
- Pearson Education
- Author
- Michael R. Solomon
Description
Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
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