Brilliant Marketing: What the Best Marketers Know, Do and Say

ISBN-10: 0273721232
ISBN-13: 9780273721239
Series: Brilliant Marketing
Category: Başarı, Psikolojik açıdan
Language: English
Published: 2009
Publisher: Financial Times/Prentice Hall
Author: Richard Hall

Description

From planning and managing, to being creative, 'Brilliant Marketing' reveals everything you need to do to succeed.- Provides the tools and motivation to deal with change and to go out and be described as a brilliant marketer.- Extremely practical, your marketing skills will improve after reading every page.- Answers key questions like, 'What is a Brand', 'What is Marketing', 'How is Marketing Changing', 'What is Good Marketing' and 'What is Bad Marketing'- Shows how to write and manage a marketing plan. Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a 'Brilliant Marketer'.