Marketing Planning e book
- ISBN-10
- 027372472X
- ISBN-13
- 9780273724728
- Category
- Business & Economics
- Pages
- 289
- Language
- English
- Published
- 2011-01-10
- Publisher
- Pearson Higher Ed
- Authors
- Jim Blythe, Phil Megicks
Description
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
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