Innovation Management
- ISBN-10
- 0273746057
- ISBN-13
- 9780273746058
- Series
- Innovation Management
- Category
- Business & Economics
- Pages
- 568
- Language
- English
- Published
- 2012-11-02
- Publisher
- Pearson Higher Ed
- Authors
- Pervaiz Ahmed, Charlie Shepherd
Description
In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
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Other editions
-
- 2021-01-12
- 192 pages
- Paperback
- BoD – Books on Demand
-
- 2020-02-28
- 224 pages
- Ebook
- Edward Elgar Publishing
-
- 2019-03-22
- - pages
- Ebook
- McGraw Hill Professional
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