E-business & E-commerce Management: Strategy, Implementation and Practice
- ISBN-10
- 0273752014
- ISBN-13
- 9780273752011
- Category
- Business & Economics
- Pages
- 733
- Language
- English
- Published
- 2011
- Publisher
- Financial Times/Prentice Hall
- Author
- Dave Chaffey
Description
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
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