Brilliant Marketing Plans: What to know and do to make a successful plan
- ISBN-10
- 0273756311
- ISBN-13
- 9780273756316
- Category
- Business & Economics
- Pages
- 272
- Language
- English
- Published
- 2012-07-09
- Publisher
- Pearson UK
- Author
- Ian Linton
Description
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.
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