Strategic Management: Concepts

Strategic Management: Concepts
ISBN-10
0273767607
ISBN-13
9780273767602
Series
Strategic Management
Category
Business planning
Pages
416
Language
English
Published
2012-03-29
Author
Fred R. David

Description

Were you looking for the book with access to MyManagementLab? This product is the book alone, and does NOT come with access to MyManagementLab. Buy Strategic Management: Concepts Global Edition with MyManagementLab access card 14e (ISBN 9780273767640) if you need access to the MyLab as well, and save money on this brilliant resource. For undergraduate and graduate courses in strategy. A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter. Need extra support? This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. This product is the book alone, and does NOT come with access to MyManagementLab. You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: Strategic Management: Concepts Global Edition with MyManagementLab access card (ISBN 9780273767640). Alternatively, buy access online at www.mymanagementlab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

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