International Business, Global Edition: Pearson College
- ISBN-10
- 0273788094
- ISBN-13
- 9780273788096
- Category
- Business & Economics
- Pages
- 625
- Language
- English
- Published
- 2013-11-06
- Publisher
- Pearson Higher Ed
- Authors
- John Riesenberger, Gary Knight, S. Tamer Cavusgil
Description
For courses in International Business. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning system that captures the spirit of International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.
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