Based upon the authors' research and professional campaign experience, this work presents the theoretical areas upon which political consultants draw when making strategic and tactical decisions in political campaigns.
In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise.
Ghostwriting: Before Franklin D. Roosevelt and the radio. Today's Speech, pp. 10–12. Brinkley, D. (Ed.) (2011). ... Brown, P., & Levinson, S. C. (1987). ... Burgess, D., Haney, B., Snyder, M., Sullivan, J. L., & Transue, J. E. (2000).
4 (2005): 1248–1274; William G. Mayer, “The Swing Voter in American Presidential Elections,” American Politics Research 35, ... 4 (1996): 780–793; Samuel Popkin, The Reasoning Voter (Chicago: University of Chicago Press, 1991); Daron R ...
Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and ...
This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the...
This book contributes to political science in novel and decisive ways. Ground Wars is a pleasure to read."--Florence Faucher-King, Sciences Po, Paris
This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts ...
From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences...
The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Rash, W. (1997) Politics on the net: Wiring the political process, New York: W. H. Freeman & Co. Reichart, M. (20 January 2009) 'Politik 2.0: Die Macht des Internets' [Politics 2.0: The power of the Internet], Focus Online.