How to Advertise
- ISBN-10
- 0312340214
- ISBN-13
- 9780312340216
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 2005-03
- Publisher
- Macmillan
- Authors
- Jane Maas, Kenneth Roman, Martin Nisenholtz
Description
An updated guide to advertising contains in the latest edition coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications. Reprint. 10,000 first printing.
Get the book
Other editions
-
- 1985
- 196 pages
- Paperback
- North Vancouver, B.C. : International Self-Counsel Press
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