This book is for everyone thinking of starting a small new business that will grow into a large and successful company. • Numerous examples used to clarify the details of successful strategy creation • Presents many guidelines to follow when creating your marketing strategy, as well as warnings of things you should avoid • Carefully takes you through several successful marketing strategies in detail to help you make certain that your marketing strategy has a very good chance of being successful
To demonstrate, take a look at how visitors might arrive at a local museum. Suppose that 50,000 visitors walk through the turnstiles every year. Suppose that 10,000 of those visitors are school groups, 5,000 are tour groups, ...
This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics.
... 46 saving best for last, 326 saying what you mean, 329 scheduling ad placement billboard, 169 magazines, 167–168 newspaper, 163–164 scheduling appointments during trade show, 226 Schell, Jim, Small Business For Dummies, 2nd Edition, ...
Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.
The book sets out to be your own, pocket, marketing consultant - without the expense.
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Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller.
No surprises here: The purpose of an e-commerce site is to sell goods online. Building an e-commerce site is complicated because of the many features that you must include. Customers need to discover your products, place orders, ...
Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you.
This book offers the small to medium sized business owner or marketing staff a hands-on experience that will culminate in the development of a true marketing plan, specifically tailored to an individual business.