Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition: The Strategies, Tactics, and Art of Political...
- ISBN-10
- 0313383448
- ISBN-13
- 9780313383441
- Category
- Political Science
- Pages
- 250
- Language
- English
- Published
- 2010-06-16
- Publisher
- ABC-CLIO
- Authors
- Daniel M. Shea, Michael John Burton
Description
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns. • A complete chronology details the evolution of modern campaign management • Illustrations throughout the text help bring topics to life • Clear concept maps clarify various targeting techniques • A bibliography of sources further the reader's study of political campaigning
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