We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes]: How Advertising Shapes...
- ISBN-10
- 0313392455
- ISBN-13
- 9780313392450
- Category
- Social Science
- Pages
- 1004
- Language
- English
- Published
- 2014-01-15
- Publisher
- ABC-CLIO
- Authors
- Bob Batchelor, Danielle Sarver Coombs
Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents an extensive analysis of the role of new media and the Internet • Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes
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