Social Entrepreneurship: How Businesses Can Transform Society

Social Entrepreneurship: How Businesses Can Transform Society
ISBN-10
0313393419
ISBN-13
9780313393419
Series
Social Entrepreneurship
Category
Social entrepreneurship
Pages
741
Language
English
Published
2013
Publisher
ABC-CLIO
Author
Thomas S. Lyons

Description

Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good. * Useful examples of how successful social entrepreneurship enterprises develop marketing plans and promote themselves with integrity * Models for exemplary performance measurement * A concluding chapter in each volume that summarizes and focuses the insights offered * Contributions from the leading practitioners and scholars in the field of social entrepreneurship * Graphics that illustrate and illuminate key points, facilitating comprehension * A glossary of terms to assist students and lay readers

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