Star Power: The Impact of Branded Celebrity [2 volumes]
- ISBN-10
- 0313396183
- ISBN-13
- 9780313396182
- Series
- Star Power
- Category
- Social Science
- Pages
- 548
- Language
- English
- Published
- 2014-08-11
- Publisher
- ABC-CLIO
- Author
- Aaron Barlow
Description
Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities. • Connects artists to their frequent collaborators, giving readers the benefit of an expansive introduction that leads logically into an advanced discussion of each star • Documents how pioneering individuals such as Woody Allen and Clint Eastwood expand their professional activities, thereby setting the precedent for what is now commonplace: the performer as writer, director, producer, and brand • Covers a broad range of individuals, including Ezra Pound, Charlie Chaplin, Mario Puzo, Lady Gaga, Oprah Winfrey, Spike Lee, Fran Drescher, and even President Theodore Roosevelt
Get the book
Other editions
-
- 2023-09-19
- 217 pages
- Paperback
- MIT Press
-
- 2022-03-01
- 216 pages
- Paperback
- MIT Press
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