Greening Your Company: Leading CEOs on Addressing Environmental Challenges, Setting Sustainable Standards, and Measuring ROI for Going Green

Description

Greening Your Company is an authoritative, insider's perspective on establishing green practices and policies in order to reduce environmental impact for the benefit of the earthand cut costs for the benefit of the bottom lineby implementing eco-conscious initiatives. Featuring CEOs representing companies across the nation, Greening Your Company provides best practices for creating an environmentally friendly culture, evaluating and embracing sustainable standards, and communicating with the green consumer. Driven by the demand for companies to do their share in conserving our planets resources and producing as little waste as possible, the authors discuss the importance of addressing these distressing challenges by incorporating environmental advocacy into company strategy. This book provides valuable insight for those needing tips for communicating greener changes and encouraging responsible behavior throughout the company. Highlighting the green movements dual capacity to do good for the world and for your business, the authors demonstrate how to motivate employees to support sustainability efforts to ensure your labors prove successful. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading green executive minds of today, as these insiders offer up their thoughts around the keys to harnessing the power of corporate sustainability.

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